Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Coco Style Guide
Project Type:
Branding
Date:
April 2023
Role:
Branding, Concept Development, Content, Illustrator, Design
Tools:
InDesign, Illustrator, Photoshop
The goal of this project was to redesign the style guide for the existing furniture brand, Burrow. Tasked with creating a new brand identity, we were granted the creative freedom to develop a fresh logo, typography, and brand colours, provided we could justify each design element. I reimagined the brand as a more luxurious furniture line, renaming it to Coco, and embraced a warmer color palette to evoke a sense of elegance and comfort. Through this transformation, my aim was to elevate the brand's appeal and align it with a more upscale market, ensuring every design choice reflected this new vision.



















