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Coco Style Guide

Project Type:

Branding

Date:

April 2023

Role:

Branding, Concept Development, Content, Illustrator, Design

Tools:

InDesign, Illustrator, Photoshop

The goal of this project was to redesign the style guide for the existing furniture brand, Burrow. Tasked with creating a new brand identity, we were granted the creative freedom to develop a fresh logo, typography, and brand colours, provided we could justify each design element. I reimagined the brand as a more luxurious furniture line, renaming it to Coco, and embraced a warmer color palette to evoke a sense of elegance and comfort. Through this transformation, my aim was to elevate the brand's appeal and align it with a more upscale market, ensuring every design choice reflected this new vision.

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