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Stella Artois Annual Report

Project Type:

Corporate Communication Design

Date:

April 2024

Role:

Concept Development, Content, Design, Mockup

Tools:

InDesign, Illustrator, Photoshop

For my Stella Artois project, the objective was to design an annual report for a brand of our choice. The first step involved researching the brand and thoroughly understanding their style guide, as adherence to these guidelines was crucial throughout the project. I chose Stella Artois not only because it's a well-known Belgian company, but also because it allows me to represent a piece of home—and, truth be told, I also just simply like a cold pint of Stella now and then. The annual report serves as the final project; however, over the course of the term, we also created an infographic and some other touch points both of which were designed in strict accordance with the Stella Artois style guide. This project has been a rewarding challenge, blending creativity with the discipline of maintaining brand integrity.

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