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Coco Style Guide

Coco Style Guide

Project Type: 

Branding

Date: 

April 2024

Role:
  • Branding

  • Concept Development

  • Content

  • Logo Design

  • Design & Layout

Tools: 
  • Adobe InDesign

  • Adobe Illustrator

  • Adobe Photoshop

The goal of this project was to redesign the style guide for the existing furniture brand, Burrow. Tasked with creating a new brand identity, we were granted the creative freedom to develop a fresh logo, typography, and brand colours, provided we could justify each design element. I reimagined the brand as a more luxurious furniture line, renaming it to Coco, and embraced a warmer color palette to evoke a sense of elegance and comfort. Through this transformation, my aim was to elevate the brand's appeal and align it with a more upscale market, ensuring every design choice reflected this new vision.

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